Yelp

As part of the Visual Design Apprenticeship (VDA) program, I explored a rebrand for Yelp following their controversial redesign. I refined rather than reinvented, creating a clean logo where part of the "Y" doubles as an exclamation point, paired with a bright, modern color palette. I developed multiple variants, mockups, and an apparel/merch collection, giving the brand a fresh update.

The result is a dynamic, high-energy identity that reflects Yelp’s commitment to small businesses—an instantly recognizable mark built to propel the brand into the next decade.